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Home Parent Page Part I: INTRODUCTION Part II: PATHOLOGY Part III: SUCCESSION Part IV: AWAKENING Part V: COMMUNITY Part VI: LIVING SUPPORTING ESSAYS DIALOGUE
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The Sun
interviews David Korten September 2007
"Living Wealth"
YES! Fall 2007
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Home Parent Page
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In Loving Memory
Donella H. Meadows (1941-2001)
The Global Citizen
| | LIVING ECONOMIES FOR A LIVING PLANET
Part VI: Living the Future into Being
by David C. Korten
Many of the essential elements of local living
economies are already in place. More are being created everyday by people who
believe a better world is possible and are doing their part to live it into
being. These elements include land trusts, local organic farms
and farmer's markets, enterprises producing and marketing innovative
environmental services and products, community supported agriculture
initiatives, local restaurants
specializing in locally grown organic produce, community banks, local
currencies, buy local campaigns, fair traded coffee, family businesses that take pride in
community service, employee and community owned
businesses, production networks of small producers taking on large projects, new
business incubators, minority entrepreneurship programs, recycling business, independent book stores that serve as community
learning centers, independent media, community sustainability indicator
initiatives, green business
directories, independent business alliances, and many more.
Educator Parker
Palmer describes the process through which cultural
awakening translates into political and economic change. According to Palmer,
the individual who has experienced an awakening of consciousness eventually
decides
to live divided no more and attempts to bring their personal, family, work and community life into line with
their values. Trying to live by authentic values in an
inauthentic culture leads to a growing sense of isolation from family, friends
and work associates that can be broken
only by joining with like-minded persons to form communities of congruence.
Initially small and isolated, these communities eventually grow and meld into larger
alliances. These alliances create authentic cultural, political, and economic
spaces that gradually displace the inauthentic spaces of the dominant system.
This pattern is playing out in many ways,
including in the world of business. The search for authenticity leads one or more
Cultural
Creatives to
launch a living enterprise, which in turn attracts mindful customers who want
to live their values through their purchasing decisions and mindful employees
who want to live their values through their work. Each living enterprise forms the nucleus of an
expanding
community of congruence and demonstrates practical alternatives to the ways of
the suicide economy.
The search for congruence in all its dealings leads the
living enterprise to buy from suppliers that are also living enterprises. Each new relationship among living enterprises
redirects life energy from the suicide economy to the growing web of
relationships that define a living economy. As the web grows in size and
strength the flow of energy and resources among the participating enterprises
increasingly emulates the
circulating flows of energy and resources that give mature ecosystems their
stability, efficiency, and resiliency.
Although emergent processes are a
self-organizing, self-directing expression of the needs, values, and aspirations
of their participants, it is important to recognize that they involve mindful
intentional action. And it is possible and appropriate for mindful individuals, enterprises,
and nonprofit organizations to focus and accelerate these processes through public education and
initiatives that:
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Grow the web. Facilitate the
extension and deepening of the web of relationships. The greater the number
of members and links in the web the greater the life energy that participating enterprises may
potentially attract and recycle within the living economy, thus increasing
the strength and viability of both the web and its individual members.
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Ground it locally everywhere.
Maintain an active local preference in both purchasing and sales. This
applies to individuals, as well as living enterprises. A healthy
living economy is locally rooted and intimately adapted to its local social
and natural ecosystem everywhere. Firms and individuals that buy local
products and services from local independent firms and in turn sell their
products and services locally whenever
reasonably possible increase the vitality of the local living economy. They
also create a secure
and stable foundation for the growth of relationships among similar local
economies that may eventually weave millions of living enterprises and hundreds of thousands of locally rooted living economies into a
locally rooted planetary web of cooperative economic relationships.
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Encourage walking away from the institutions of the
suicide economy.
Build relations with like-minded persons and
enterprises and walk away from relations that strengthen the dysfunctional
institutions of the suicide economy.
Walking away from the evil they opposed was key to the
successful change strategies of both Mahatma Gandhi and Martin Luther King,
Jr. Gandhi called it non-cooperation and its practice was a key to gaining
India's independence from British rule. King learned it from Gandhi, and his
call to refuse to cooperate with evil was the moral
basis of the Montgomery bus boycott that was a critical moment in the civil
rights movement. In the present instance, it is a matter of choosing life over money and exercising
all reasonable opportunities to transfer life energy from the suicide economy to the
living economy by walking away from institutions bound by law and structure to
serve money to the disregard of life.
Walking away from dealings with the institutions
of the suicide economy may be the most difficult part of growing a living
economy. It is also one of the most essential. The living
economy is about mutuality and
partnership, democracy, equity, and sustainability. All of these are
incompatible with global rule by powerful institutions that are obligated by
law, custom, and structure to use their power to the exclusive short-term
financial benefit of absentee shareholders. For a healthy living enterprise to
do business with a publicly traded corporation is like a healthy body trying to
form a partnership with a cancerous tumor.
It is important here to distinguish between corporations —
exclusive clusters of legally and culturally defined relationships — and the
persons employed in their service doing the best they can to make a positive
difference under adverse circumstances. Tens of thousands of former corporate
employees have made an intentional choice to live divided no more and have
walked away from their former corporate employers to join the living economy —
often by starting new businesses aligned with their values. They were once
among the suicide economy's best and brightest. Now they are birthing a living
economy and providing role models for others from the corporate world who feel a
similar discontent.
Some corporate defectors to the living economy may bring
corporate resources with them by
spinning off a human-scale piece of their former employer and taking it private
through a stakeholder buyout. A more ambitious effort might break an entire corporation
into human-scale units for sale to mindful stakeholders.
It is important for those who own and lead living
enterprises to be mindful of the pressures to grow beyond a natural human-scale
placed on them by the culture and structure of the suicide economy. Growth
creates a need for financing, which creates an incentive to sell public shares,
which creates demand for larger profits, and makes the enterprise
vulnerable to take over by a still larger publicly traded corporation. It is a
tragic path from health to pathology. Author and entrepreneur
Jamie Walters calls keeping an enterprise
small a lifestyle choice. In Big Vision, Small Business: The Four Keys to
Finding Success & Satisfaction as a Lifestyle Entrepreneur, she provides
guidance and encouragement for those who want to keep their businesses healthy,
and life serving.
Many social entrepreneurs are motivated to grow
out of a sense of pride in the positive contribution their enterprise is making
to providing good service, good jobs, and healthful, quality products. It is a
slippery slope. The more promising way to replicate the success of a living
enterprise is by helping others with similar drive and values to create similar
businesses that may eventually chose to
form
themselves into a buying, branding, and
promotional alliance accountable to its members.
In many communities those interested in growing a
living economy will find food and agriculture a logical place to start. Everyone needs and cares about food. It can be grown
most everywhere, is freshest and most wholesome when local, and is our most intimate connection to
the land. A
farmers' market or a restaurant selling locally produced organic foods can serve
as the initial organizing catalyst.
From there it is a matter of asking: What do local people and businesses regularly buy
that, is or could be supplied locally by values-based, independent
enterprises? Which existing local businesses are trying to practice living
economy values? In what sectors are they clustered? The answers will point to promising opportunities to grow the
web.
There is a wealth of possibilities. For example,
a cluster of businesses devoted to energy conservation and the local production
of solar, wind, and mini-hydro power may form a living economies web devoted to
advancing local energy independence. A group might issue an interest free
currency that supports local business and facilitates transactions
among local people and local living enterprises. Perhaps a group of socially
conscious local investors might establish an independent community bank dedicated to financing
independent, local enterprises.
The larger and more diversified the web of an
emergent living economy, the more
self-reliant, secure, and stable it becomes, and the greater its
potential contribution to the larger planetary web of local living
economies.

We have become so dependent on the institutions
of the suicide economy for our daily needs that we see no viable alternative.
Thus, we remain hostage to their dehumanizing demands even though we may know
they are are killing us. Many of the elements of healthy living economies
are already in place. They need only be grown into webs of healthy, productive, life-serving relationships. The stronger and more visible
these webs become, the easier it is for each of us to transfer our life energy
from the suicide economy to the living economy by our individual purchasing,
employment, and investment choices. Each choice for life demonstrates the possibilities of a more attractive and
satisfying way of living — and moves humanity toward a more positive future.
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RESOURCES
Exploration of the many possibilities for action
toward the creation of a living economy goes beyond
the scope of this essay. For additional suggestions and resources see "What You Can Do To Build a New Economy,"
YES! magazine issue #9, Chapter 14, "Engaging the Future" in
David C. Korten, The Post
Corporate World; Michael H. Shuman, Going Local: Creating
Self-Reliant Communities in a Global Age (New York: The Free Press,
1998); Richard Douthwaite, Short Circuit: Strengthening Local
Economies for Security in an Unstable World (Dublin: The Lilliput
Press, 1996); Ellen Schwartz and Suzanne Stoddard, Taking Back Our
Lives In the Age of Corporate Dominance (San Francisco:
Berrett-Koehler Publishers, 2000); Colin Hines, Localization: A
Global Manifesto (London: Earthscan Publications, 2000); Jaime S.
Walters, Big Vision, Small Business (San Francisco: Ivy Sea:
2001; and Barbara
Brandt, Whole Life Economies: Revaluing Daily Life (Philadelphia:
New Society Publishers, 1995).
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Communities
This page was revised March 26,
2002
[ Home ] [ Parent Page ] [ Part I: INTRODUCTION ] [ Part II: PATHOLOGY ] [ Part III: SUCCESSION ] [ Part IV: AWAKENING ] [ Part V: COMMUNITY ] [ Part VI: LIVING ] [ SUPPORTING ESSAYS ] [ DIALOGUE ]
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